Authentic Texas Magazine

Authentic Texas Magazine

When the State of Texas discontinued funding for the Texas Heritage Trails Program, one of the leads in this program, Jeff Salmon, Executive Director of Frontier Texas Museum in Abilene contacted me to build a design concept and model for a new publication to pitch a new revenue generating vehicle for the program to keep the network running.

Using photography that I personally took over the course of several trips to the southwest regions of Texas along with my love of fishing in East Texas and for publication design - this endeavor was a home run and the creative sold on the first pitch. The full magazine is now implemented quarterly by their staff and a publishing group located in Alpine , Texas and is free at over 100 visitor center, heritage sites and select business'.