Wrangler of white open spaces.
Creative Direction, Design & Development
Having worked for Fortune 500 companies, a few rising top agencies in the southwest and a long run in destination marketing and publishing, my diverse experiences in the industry have given me a well-rounded perspective on design and it’s impact on business – even in it’s simplest form.
A Louisiana native (Shreveport), I made the move to Texas to attend Abilene Christian University where I quickly recognized that my future was in Advertising/Graphic Design. Thanks to the good will of friends and their connections, my talents were acquired by an up-start company called I.C.S.S (Integration Controls Systems and Services) creating collateral for a little company called Apple and two giants, Motorola and The Toro Company. ICSS developed with Apple Computer a classroom network assistance program for educational institutions throughout Texas and eventually the nation — before Jobs came back into the picture.
Having served ICSS, I was hired upon graduation at the top agency in Abilene, Zachry Associates, for whom I still have much respect and admiration — learning typography from some of the best Art Directors and a visionary Creative Director, I was able to refine my skills in layout/design.
Moving on from Abilene, my next stop was Fort Worth becoming a Senior Art Director for then one of the rising top advertising agencies in the Southwest, Stuart Bacon, producing award winning creative for clients such as: The Renaissance Worthington Hotel, Fort Worth Opera and Amon Carter Museum.
In 1999, I was approached by the Fort Worth Convention & Visitors Bureau to create an in-house creative department to develop advertising, marketing campaigns and collateral for both tourism and meetings markets. From 1999 to May of 2007, with a big picture visionary team, we took our regional and national award winning work to both coasts of the U.S. in Times Square, The New York Times and in the U.K. My range of experience grew from a local level to an international level, gaining a better understanding of how to translate our message through design for different markets.
After serving the FWCVB well for over 7 years, it was time try something new at Javelin Marketing Group. There I worked with larger teams for AT&T, MX Energy and pitched campaign work for Southwest Airlines and other divisions of AT&T.
In 2008, a connection made from my days at the FWCVB, I was hired on as Design Director for American Airlines Publishing — Custom Division to lead a team of 5 in sustaining and acquiring new business for the division. In just under 2 years, the team pitched and won Hilton Moments Magazine, Biltmore Hotel Magazine, a publication for the Michael and Susan Dell foundation, reestablishing and securing relationships of current clients – Fort Worth magazine, IN Medical City and AA Credit Union’s Cents magazine. Also, I was tasked of managing design direction for NEXOS, American Airlines in-flight magazine for the Latin American markets. Empowering the design team of both NEXOS and AAP, we created award-winning work, winning Maggie Awards in Los Angeles and several print production awards. The experience of working for AA took me and my team from San Diego, Miami, Alaska down to Barbados, gaining a higher understanding of the travel business and merging that with high-end design.
While not working, I enjoy spending time with my family and friends, fishing, hunting, surfing and also working on obtaining a private pilot’s license. I constantly find nature and music a constant source of inspiration that feeds my drive and passion for design.